Professional personal marketing ie.company web sites (Lawyers, consultants, etc.)
Sales professionals: creating that winning "elevator speech"
Upwardly mobile middle management wanting to take their careers to the next level
Entrepreneurs: needing a profile/bio
Job seekers: adding polish to cover letters, articulating advantage/niche
Presenters: providing bios for seminars, panel discussions, etc.
Alumni: alumni networking publications, websites, etc.